OTT, or Over-the-Top, refers to the delivery of media content and communication services directly to users via the internet, bypassing traditional distribution methods like cable or satellite television. This includes streaming services like Netflix or Hulu, as well as internet-based communication services like VoIP (Voice over IP) and messaging apps.
OTT services do not require users to subscribe to traditional cable or satellite packages, providing more flexibility and often lower costs for accessing content and communication tools.
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